Terms
Last updated 5 November 2026
These are the terms for buying and using The Attention Playbook. They're written to be read. If anything is unclear, email me at rob@theattentionplaybook.com.
1. Who I am
The Attention Playbook is made and sold by Rob Hallam, a sole trader in the United Kingdom. "I" and "me" means Rob Hallam. "You" means the person who buys it.
2. What you're buying: a purchase
The playbook is sold as a one-off purchase. You pay once and get access by email, usually within ten minutes. You're paying for the playbook as described on the sales page.
If you bought before 31 October 2026, you keep the SEO module and the community access that came with that order, and my rules for the community apply there.
You pay the price shown when you check out. A later price change, up or down, doesn't change what you paid.
3. Payment
Checkout is run by Whop, which is the merchant of record. Whop takes the payment, collects any sales tax or VAT that applies where you live, and issues your receipt. Whop's own terms apply to the payment itself.
4. Refunds
Full refund within 7 days of purchase, as long as you've watched less than 10% of the playbook, no questions asked. The details, including how watching is measured, are on the refund policy page.
The 10% is measured across the core lessons. A lesson you download counts as watched.
5. What lifetime access means
Lifetime access means access for as long as I run the playbook, not your lifetime or mine. I intend to keep it available for many years. If I ever have to shut it down, I'll give you at least 90 days' notice and a way to download the videos and written lessons you bought.
I'll keep tweaking it as X changes. Updates are something I plan to do, not a promise of any specific update or schedule.
6. Your course account and access codes
The playbook lives on the course site, course.theattentionplaybook.com. To use it you need an account, which you sign into with your email address or with Google.
Each access code is for one account. A code belongs to the first account that uses it and can't be used again.
7. Share links
Now and then I may hand out a link that lets someone without an account watch one lesson. It plays that one lesson only, for a limited time, and I may withdraw it at any time. It gives no other access to the playbook.
8. Your licence
When you buy, you get a personal, non-transferable licence to watch and read the playbook for yourself. Please don't share your login, reupload the videos, resell the material or pass the written lessons around. You're welcome to use what you learn in your own work, and to feed the written lessons into your own AI tools for your own use.
If an account is clearly being shared or the material redistributed, I may suspend access.
9. No guarantees of results
The playbook shows what I did on my own accounts, with my own numbers. Your results depend on you, your product, your audience and on X itself, which changes its product often. I can't promise any number of followers, impressions, customers or revenue. Nothing in the playbook is financial, legal or tax advice.
10. SuperX disclosure
I co-founded SuperX, a paid tool for X. I disclose this once in the first lesson. You don't need SuperX to follow the playbook; every practice lesson uses native X analytics and a spreadsheet.
11. Not affiliated with X
The Attention Playbook is not affiliated with or endorsed by X Corp. X is a trademark of X Corp, used here only to describe what the playbook is about.
12. Liability
If something goes wrong, my total liability to you is limited to what you paid for the playbook. Nothing in these terms limits liability that can't be limited by law, and nothing affects your statutory rights as a consumer.
13. Changes to these terms
I may update these terms. The version that applies to your purchase is the one shown when you bought, unless a change is required by law.
14. Law
These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you live elsewhere in the UK or in another country, you keep any consumer protections the law of your home country gives you.