The Attention Playbook
Get the playbook for $299

Everything you need to grow on as a founder.

Get your posts seen on X, then turn that attention into customers.
Everything I learned getting 81.5 million impressions in the last year: how the algorithm ranks a post, getting seen from nothing, telling your story, video, and going viral on purpose.

  • 10 modules, 59 video lessons, about eight hours
  • Written version of every lesson, lifetime access
  • Modules 0 to 4 are up now, and 5 to 9 land over the next week or so.
Get the playbook for $299

You get access by email, usually within ten minutes.

$299, lifetime access. 245 sold. Full refund within 7 days if you've watched less than 10%.

Rob's X (Twitter) analytics screenshot: 81.5M impressions, 62.2K followers, 796.8K likes, with Rob on camera in the corner

Rob Hallam @robj3d3

Co-founder of SuperX. Over 67,000 followers on X.

You build something, post about it, and twelve people see it. Wouldn't it be good if posting got you seen, and the people who saw it became customers?

I've talked to hundreds of founders on X. Same story every time: without attention, what you built might as well not exist.

That's why I made this playbook.

At the end of 2023 I had about 100 followers. Since then, from posts alone:

  • 81.5 million impressions in the last 12 months
  • $22,417 paid by X, the smallest thing that attention was worth
  • One video that did 1,770,535 views without ads
  • An agency that did $38K with every client inbound from X
  • SuperX, the SaaS I co-founded, at $22K a month
  • A side project that made $21K in two months from sponsors
X Revenue Sharing screen: $22,417.56 total payouts
X creator payouts, last 12 months

People said I only managed it because I had an audience, so I tested it. In September I took a throwaway account with one follower, told nobody which one, and spent about two hours on it over two days, mostly replying. It ended at 198 followers and 59,200 impressions, no follow for follow. Every step is in the playbook, with the screenshots.

X analytics, throwaway account, 7 days: 59.2K impressions, 157 of 198 followers verified
The throwaway account, first 7 days

What you'll learn:

  • How the X algorithm ranks a post in 2026, dated
  • Getting seen from nothing: who to reply to and what to say
  • Four story shapes (the failures post, the bet, the journey with a number, the transformation post) and sharing a loss without losing credibility
  • Video on X: my kit, my full edit in ten minutes, where the ideas come from
  • Going viral on purpose: the recipe I used to call my shot
  • Turning attention into customers: three case studies with numbers (the agency, SuperX, canivibecodeit)

Every lesson is taught on my own account, with my own numbers, not theory.

By the end you'll know how to get seen and turn that into customers.

Rob

X analytics, throwaway account, 7 days: 59.2K impressions, 157 of 198 followers verified, 240 replies, 457 likes
X Revenue Sharing screen: $22,417.56 total payouts with the payout history
Get the playbook for $299

You get access by email, usually within ten minutes.

Full refund within 7 days if you've watched less than 10%.

In their words

Nevo David@wickedgurofounder of Postiz

Rob is the only person I know who can say a post will go viral and then go and do it. I run a company doing $215K a month and I still send him posts before I publish them. If you want to get seen on X, learn from him.

Brian Shin@brianshinshfounder of Once

I just want to take a moment to truly appreciate and shoutout @robj3d3 (founder of SuperX). This is the MOST VIRAL post that I've ever posted on X, and literally all the tips came from Rob.

3 Dec 2025

Frederick James@frederickjames0 to 16,000 followers in 3 months

yep, this is EXACTLY how i blasted my way to 16k in 3 months. tap into the zeitgheist, share stories and interesting things!! lucky i learned from the best

15 Sep 2026

What's inside

59 lessons, 10 modules, about eight hours of video, plus a written version of every lesson.

Module 0. Start here4 lessons, 34 min

Where you are on the ladder, the two currencies that matter, the three pictures the course runs on, and the sheet that turns this course into a weekly habit. And the one thing I want you to leave with: intention.

  1. 0.1Welcome: who I am, who this is for, and why attentionFree11 min
  2. 0.2Intention: the one thing8 min
  3. 0.3Two currencies, one-shots and brands, the three pictures, and the map10 min
  4. 0.4The sheet5 min
Module 1. How X works in 20266 lessons, 47 min

Why a post from a small account gets 12 views, what the ranker rewards in order, and which advice went stale this year. Every claim dated.

  1. 1.1The feed is a per-post test, not a follower broadcastFree12 min
  2. 1.2What the ranker rewards, in order, from the code10 min
  3. 1.3The two signals, and the four things you make to earn them4 min
  4. 1.4What changed in 2026, and the advice that is now stale7 min
  5. 1.5Plus, the checkmark and reach3 min
  6. 1.6Doomscroll on purpose: build intuition for the feed11 min
Module 2. Getting seen: 0 to 1007 lessons, 54 min

If you already have more than about 1,000 followers you can skip ahead, but I would watch it anyway. How you get your first 100 is how you build a presence on any platform, and it starts with finding your circle.

  1. 2.10 to your first 100 followers, step by step17 min
  2. 2.2Finding your circle: who to reply to, who to follow, when to DM4 min
  3. 2.3Your profile is the landing page4 min
  4. 2.4Writing a reply people click through on, and replying under replies11 min
  5. 2.5Quote posts are your best friend, and quote chains9 min
  6. 2.6What to post when you have nothing to show: the daily update6 min
  7. 2.7What normal looks like in week one4 min
Module 3. Getting followed: 100 to 1K8 lessons, 1 h 3 min

The post that got me my first client a week after I wrote it, the four story shapes I still use, and how to share a loss without looking incompetent.

  1. 3.1Why story is the spineFree16 min
  2. 3.2Your story until now, and the one you are about to tell7 min
  3. 3.3Tone: vulnerable without losing credibility6 min
  4. 3.4The transformation post2 min
  5. 3.5Proof beats claims: the screenshot8 min
  6. 3.6Faceless: building a story without your face7 min
  7. 3.7The days in between: lead with an emotion or an insight13 min
  8. 3.8What 100 to 1K actually takes4 min
Module 4. Video on X9 lessons, 1 h 47 min

My kit, why raw beats polished, my whole edit in 18 minutes, and where the ideas come from. The clip that brought me 5,000 followers in three days is in here.

  1. 4.1Why video, and why now11 min
  2. 4.2Voice, face and the fear9 min
  3. 4.3Equipment, light, sound, and where the footage lives36 min
  4. 4.4Raw beats polished5 min
  5. 4.5Lead with an emotion, and bring energy8 min
  6. 4.6Editing: my whole workflow in 18 minutes, including captions10 min
  7. 4.7Demos and how-tos15 min
  8. 4.8Telling a story with video7 min
  9. 4.9The daily series6 min
Module 5. Going viral on purpose: 1K to 10K7 lessons, 49 min

The recipe I used to call my shot, the different kinds of viral and which one you actually want, how to time a wave without becoming a bot, and how I read my numbers to decide what to kill.

  1. 5.1Skill, luck, and the water: going viral is surfing11 min
  2. 5.2Reading your numbers6 min
  3. 5.3The kill list4 min
  4. 5.4The kinds of viral, and which one you want8 min
  5. 5.5Demos that get bookmarked and shared8 min
  6. 5.6Serialised experiments with stakes5 min
  7. 5.7The recipe: calling my shot7 min
Module 6. Getting known: 10K+6 lessons, 34 min

From an account to a brand: milestones, opinions that travel, other people's stories, and the mistakes that cost you the brand once you have one.

  1. 6.1From account to brand: gravity8 min
  2. 6.2Milestones and callbacks5 min
  3. 6.3Opinions that travel5 min
  4. 6.4Other people's stories5 min
  5. 6.5In person: residencies and livestreams5 min
  6. 6.6Protecting the brand6 min
Module 7. Getting customers5 lessons, 42 min

Three case studies with the numbers: an agency that did $38K with every client inbound from X, SuperX, and a side project that made $21K in two months from sponsors.

  1. 7.1Tell the story, then sell the thing, then pre-board them12 min
  2. 7.2Case study: clients from one post (the agency)8 min
  3. 7.3Case study: SuperX, the product built in public10 min
  4. 7.4Case study: canivibecodeit, side project to sponsors7 min
  5. 7.5The opportunities you cannot plan5 min
Module 8. Proof it transfers: YouTube, Reels, newsletter3 lessons, 22 min

Not a YouTube course. Three places where the same principles worked off X: my first YouTube video at 125K+ views, a Reel that travelled, and where a newsletter plug converts.

  1. 8.1YouTube: why the first video worked8 min
  2. 8.2Reels: the clip that travelled7 min
  3. 8.3Newsletter: where to plug it so people convert7 min
Module 9. The daily system4 lessons, 24 min

My day on X in 30 minutes, the weekly rhythm that keeps me accountable, and whether you should schedule or post live. And the last word: intention.

  1. 9.1My day on X in 30 minutes9 min
  2. 9.2The weekly rhythm: the review, then the newsletter and the video when you have them5 min
  3. 9.3Scheduling: keep the cadence, be there for the replies7 min
  4. 9.4The last word: intention3 min
  • Written version of every lesson (markdown).
  • Lifetime access and every future update. I'll keep tweaking it as X changes.
Get the playbook for $299

You get access by email, usually within ten minutes.

Full refund within 7 days if you've watched less than 10%.

The things people say under my posts

"It's all luck."

I said what I'd do and when before I started, then did it. About two hours of work over two days took a throwaway account from one follower to 198, with 59,200 impressions. I'll walk you through every step in the playbook, with the screenshots.

"You need an audience first."

That account started with one follower, and it finished at 198 followers with 95 following, so nobody was following it back out of politeness. At the end of 2023 I had about 100 followers myself. Module 2 is what I did on both accounts.

"Premium is pay to win."

I'd pay it, because X is cracking down on bots and Premium is the signal that gets you out of that pile. The base tier is enough, you don't need Premium Plus, and if you'll pay for this course you can pay for Premium. Lesson 1.5 goes through it.

"Being a reply guy is embarrassing."

You do need to be one up to about 1,000 followers, an effective one, making friends inside the big group chat that is X. Firing 300 replies a day at strangers is the embarrassing version. Module 2 is how I do it.

"Followers aren't customers."

They aren't, which is why the last part of the course is about turning attention into customers. Three case studies with the numbers: an agency that did $38K with every client inbound from X, SuperX at $22K a month, and canivibecodeit, a side project that made $21K from sponsors in two months.

"It's a time sink."

It can be. Lesson 9.1 is my day on X in 30 minutes and lesson 4.6 is my whole video edit in ten. Lesson 2.7 tells you what to judge at week eight, so you're not staring at the numbers every morning.

Is The Attention Playbook right for you?

  • You're a founder and you post about what you're building.
  • You've been posting for months and nobody sees it.
  • You want attention that turns into customers.
  • You'd rather learn from someone who did it in the open than guess.
  • You can post a few times a week and look at what happened.
  • Not for you if you're after a growth hack, or you want followers without building anything worth talking about.

FAQ

When do I get it?

Straight away. Your access email usually lands within ten minutes of buying. It's lifetime access, and every lesson comes with a written version you can feed into whatever AI you use. Modules 0 to 4 are up now, and 5 to 9 land over the next week or so.

Is this just for X?

Yes. There's one short module on YouTube, Instagram Reels and my newsletter, because the storytelling carries over. If you want a YouTube course, this isn't it.

Do I need SuperX?

No. I built it and I use it, and I say that once in lesson one and then leave it alone. Every practice lesson is done with native X analytics and a spreadsheet.

I'm at 0 followers. Will this work for me?

Yes. Half the people who follow me have under 100 followers themselves, so that's who Module 2 is for. In September I took a throwaway account with one follower to 198 in about two hours of work over two days, mostly by replying to people and making friends, no follow for follow. Every step is in the playbook with the screenshots.

I've been stuck at a few hundred followers for months.

That's the most common place to get stuck, and it's what Module 3 is for. Replies are how people find you, and a story is why they stick around. I was at about 1,800 followers in August 2024 when I wrote the post that changed things for me, and it brought my first client within a week.

What about the free course?

It's real. Three lessons are free for everyone with a free account: the welcome (0.1), how the feed works (1.1) and the Wise Wired story (3.1). The playbook is everything after that.

What if I want a refund?

Full refund within 7 days if you've watched less than 10% of it. How I count it: the player records how far you get in each lesson and how long you play, and I use the larger. Reading a transcript in full counts the lesson as watched. Anything you download, the video, the transcript, the written lesson or a sheet, counts that lesson as watched in full. I won't ask why.

The Attention Playbook

by Rob Hallam

Get the playbook for $299

You get access by email, usually within ten minutes.

$299, lifetime access. 245 sold. Full refund within 7 days if you've watched less than 10%.