The Attention Playbook
Get the playbook for $149

Everything you need to grow on as a founder.

Get your posts seen on X, then turn that attention into customers.
Everything I learned getting 81.5 million impressions in the last year: how the algorithm ranks a post, getting seen from nothing, telling your story, video, and going viral on purpose.

  • 10 modules, 54 video lessons, about six and a half hours
  • Written version of every lesson, lifetime access
  • Pre-order bonus: SEO for SaaS, free now, $49 after launch
Get the playbook for $149

Pre-order. You get access on 31 October.

49 more at $149, then $174

$149 now. Up $25 every 50 sales, up to $224. $249 at launch on 31 October. 1 sold. Full refund any time before then.

Rob's X (Twitter) analytics screenshot: 81.5M impressions, 62.2K followers, 796.8K likes, with Rob on camera in the corner

Rob Hallam @robj3d3

Co-founder of SuperX. 62,000 followers on X.

You build something, post about it, and twelve people see it. Wouldn't it be good if posting got you seen, and the people who saw it became customers?

I've talked to hundreds of founders on X. Same story every time: without attention, what you built might as well not exist.

That's why I made this playbook.

At the end of 2023 I had about 100 followers. Since then, from posts alone:

  • 81.5 million impressions in the last 12 months
  • $22,417 paid by X, the smallest thing that attention was worth
  • One video that did 1,770,535 views without ads
  • An agency that did $38K with every client inbound from X
  • SuperX, the SaaS I co-founded, at $22K a month
  • A side project that made $21K in two months from sponsors
X Revenue Sharing screen: $22,417.56 total payouts
X creator payouts, last 12 months

People said I only managed it because I had an audience, so I tested it. This month I took a throwaway account with one follower, told nobody which one, and spent about two hours on it over two days, mostly replying. It ended at 198 followers and 59,200 impressions, no follow for follow. Every step is in the playbook, with the screenshots.

X analytics, throwaway account, 7 days: 59.2K impressions, 157 of 198 followers verified
The throwaway account, first 7 days

What you'll learn:

  • How the X algorithm ranks a post in 2026, dated
  • Getting seen from nothing: who to reply to and what to say
  • Four story shapes (the failures post, the bet, the journey with a number, the transformation post) and sharing a loss without losing credibility
  • Video on X: my kit, my full edit in ten minutes, where the ideas come from
  • Going viral on purpose: the recipe I used to call my shot
  • Turning attention into customers: three case studies with numbers (the agency, SuperX, canivibecodeit)

Every lesson is taught on my own account, with my own numbers, not theory.

By the end you'll know how to get seen and turn that into customers.

Rob

X analytics, throwaway account, 7 days: 59.2K impressions, 157 of 198 followers verified, 240 replies, 457 likes
X Revenue Sharing screen: $22,417.56 total payouts with the payout history
Get the playbook for $149

Pre-order. You get access on 31 October.

Full refund any time before delivery.

1 sold49 more at $149, then $174

In their words

Nevo David@wickedgurofounder of Postiz

Rob is the only person I know who can say a post will go viral and then go and do it. I run a company doing $215K a month and I still send him posts before I publish them. If you want to get seen on X, learn from him.

Brian Shin@brianshinsh

I just want to take a moment to truly appreciate and shoutout @robj3d3 (founder of SuperX). This is the MOST VIRAL post that I've ever posted on X, and literally all the tips came from Rob.

3 Dec 2025

Frederick James@frederickjames

yep, this is EXACTLY how i blasted my way to 16k in 3 months. tap into the zeitgheist, share stories and interesting things!! lucky i learned from the best

15 Sep 2026

What's inside

54 lessons, 10 modules, about six and a half hours of video, plus a written version of every lesson.

Module 0. Start here3 lessons, 15 min

Where you are on the ladder, the two currencies that matter, and the sheet I put five numbers into every week.

  1. 0.1Welcome and the one disclosure4 min
  2. 0.2The two currencies and the ladder6 min
  3. 0.3The tracking sheet5 min
Module 1. How X works in 20265 lessons, 40 min

Why a post from a small account gets 12 views, what the ranker rewards in order, and which advice went stale this year. Every claim dated.

  1. 1.1The feed is a per-post test, not a follower broadcast8 min
  2. 1.2What the ranker rewards, in order8 min
  3. 1.3What changed in 2026 and what advice is now stale8 min
  4. 1.4Premium, verification and reach6 min
  5. 1.5The two signals that move reach10 min
Module 2. Getting seen: 0 to 1006 lessons, 47 min

Replies, the group chat, and the throwaway account I took from 1 to 198 followers in two days. Nikita Bier's 2022 growth ladder started with Reply Guy, then Niche Bangers, and he said it was still true in September 2025 while he ran product at X. Those two rungs are this module and the next. The rest of the ladder was the joke, and I say which is which in lesson 1.5.

  1. 2.10 to your first 100 followers in a week15 min
  2. 2.2Finding your bubble: who to reply to7 min
  3. 2.3Writing a reply people click through on7 min
  4. 2.4Your profile is the landing page6 min
  5. 2.5What to post when you have nothing to show7 min
  6. 2.6What normal looks like in week one5 min
Module 3. Getting followed: 100 to 1K7 lessons, 50 min

The post that got me my first client a week after I wrote it, the four story shapes I still use, and how to share a loss without looking incompetent.

  1. 3.1Why story is the spine7 min
  2. 3.2Your story until now, and the story you are about to tell8 min
  3. 3.3Tone: vulnerable without losing credibility8 min
  4. 3.4The transformation post7 min
  5. 3.5The days in between: value comes in four forms8 min
  6. 3.6Proof beats claims: the screenshot era7 min
  7. 3.7What 100 to 1K actually takes5 min
Module 4. Video on X9 lessons, 68 min

My kit, why raw beats polished, my whole edit in ten minutes, and where the ideas come from. The clip that brought me 5,000 followers in eleven days is in here.

  1. 4.1Why video, and why now6 min
  2. 4.2Equipment: what I use and what you need5 min
  3. 4.3Raw beats polished8 min
  4. 4.4Lead with an emotion7 min
  5. 4.5Editing: my whole workflow in ten minutes10 min
  6. 4.6Where viral video ideas come from10 min
  7. 4.7Telling a story with video9 min
  8. 4.8The daily series7 min
  9. 4.9Voice, face and the fear6 min
Module 5. Going viral on purpose: 1K to 10K7 lessons, 53 min

The recipe I used to call my shot, the different kinds of viral and which one you actually want, how to time a wave without becoming a bot, and how I read my numbers to decide what to kill.

  1. 5.1Reading your numbers8 min
  2. 5.2The kill list6 min
  3. 5.3Going viral on purpose: the recipe10 min
  4. 5.4Timing the wave8 min
  5. 5.5Serialised experiments with stakes7 min
  6. 5.6Demos that get bookmarked and shared7 min
  7. 5.7The kinds of viral, and which one you want7 min
Module 6. Getting known: 10K+6 lessons, 36 min

From an account to a brand: milestones, opinions that travel, other people's stories, and the mistakes that cost you the brand once you have one.

  1. 6.1From account to brand: gravity7 min
  2. 6.2Milestones and callbacks7 min
  3. 6.3Opinions that travel6 min
  4. 6.4Other people's stories6 min
  5. 6.5In person: residencies and livestreams5 min
  6. 6.6Protecting the brand5 min
Module 7. Getting customers5 lessons, 39 min

Three case studies with the numbers: an agency that did $38K with every client inbound from X, SuperX, and a side project that made $21K in two months from sponsors.

  1. 7.1Tell the story, then sell the thing8 min
  2. 7.2Case study: clients from one post (the agency)8 min
  3. 7.3Case study: SuperX, the product as the wave10 min
  4. 7.4Case study: canivibecodeit, side project to sponsors8 min
  5. 7.5The opportunities you cannot plan5 min
Module 8. Beyond X: YouTube, Reels, newsletter3 lessons, 25 min

Why my first YouTube video did 125K+ views, how I cut clips into Reels that travel, and where to plug a newsletter so people convert. Not a YouTube course.

  1. 8.1YouTube: why the first video worked9 min
  2. 8.2Clips: cutting long videos into Reels that travel8 min
  3. 8.3Newsletter: where to plug it so people convert8 min
Module 9. The daily system3 lessons, 25 min

My day on X in 30 minutes, the weekly rhythm that keeps me accountable, and whether you should schedule or post live.

  1. 9.1My day on X in 30 minutes10 min
  2. 9.2The weekly rhythm: newsletter, video, review8 min
  3. 9.3Scheduling and batching: live poster or batcher, and what to do on a break7 min
Pre-order bonus: SEO for SaaS3 lessons, 28 min

Separate from the playbook. How I took SuperX from 0 to 700+ clicks a day with free tools, with the months, not only the win, and what that traffic is worth. Free with pre-order, $49 after launch.

  1. B1Why free tools: 0 to 700+ clicks a day10 min
  2. B2Picking and shipping a free tool in a day10 min
  3. B3What free-tool traffic is worth, and how to capture it8 min

Lesson order and durations may shift slightly before release.

  • Written version of every lesson (markdown).
  • Lifetime access and every future update. I'll keep tweaking it as X changes.
Get the playbook for $149

Pre-order. You get access on 31 October.

Full refund any time before delivery. After delivery, full refund within 7 days if you've watched less than 10%.

1 sold49 more at $149, then $174

The things people say under my posts

"It's all luck."

I said what I'd do and when before I started, then did it. About two hours of work over two days took a throwaway account from one follower to 198, with 59,200 impressions. I'll walk you through every step in the playbook, with the screenshots.

"You need an audience first."

That account started with one follower, and it finished at 198 followers with 95 following, so nobody was following it back out of politeness. At the end of 2023 I had about 100 followers myself. Module 2 is what I did on both accounts.

"Premium is pay to win."

I'd pay it, because X is cracking down on bots and Premium is the signal that gets you out of that pile. The base tier is enough, you don't need Premium Plus, and if you'll pay for this course you can pay for Premium. Lesson 1.4 goes through it.

"Being a reply guy is embarrassing."

You do need to be one up to about 1,000 followers, an effective one, making friends inside the big group chat that is X. Firing 300 replies a day at strangers is the embarrassing version. Module 2 is how I do it.

"Followers aren't customers."

They aren't, which is why the last part of the course is about turning attention into customers. Three case studies with the numbers: an agency that did $38K with every client inbound from X, SuperX at $22K a month, and canivibecodeit, a side project that made $21K from sponsors in two months.

"It's a time sink."

It can be. Lesson 9.1 is my day on X in 30 minutes and lesson 4.5 is my whole video edit in ten. Lesson 2.6 tells you what to judge at week eight, so you're not staring at the numbers every morning.

Is The Attention Playbook right for you?

  • You're a founder and you post about what you're building.
  • You've been posting for months and nobody sees it.
  • You want attention that turns into customers.
  • You'd rather learn from someone who did it in the open than guess.
  • You can post a few times a week and look at what happened.
  • Not for you if you're after a growth hack, or you want followers without building anything worth talking about.

FAQ

When does it come out?

31 October 2026. If I miss that date you can refund in one click. It's lifetime access, and every lesson comes with a written version you can feed into whatever AI you use.

Is this just for X?

Yes. There's one short module on YouTube, Instagram Reels and my newsletter, because the storytelling carries over. If you want a YouTube course, this isn't it.

Do I need SuperX?

No. I built it and I use it, and I say that once in lesson one and then leave it alone. Every practice lesson is done with native X analytics and a spreadsheet.

I'm at 0 followers. Will this work for me?

Yes. Half the people who follow me have under 100 followers themselves, so that's who Module 2 is for. This month I took a throwaway account with one follower to 198 in about two hours of work over two days, mostly by replying to people and making friends, no follow for follow. Every step is in the playbook with the screenshots.

I've been stuck at a few hundred followers for months.

That's the most common place to get stuck, and it's what Module 3 is for. Replies are how people find you, and a story is why they stick around. I was at about 1,800 followers in August 2024 when I wrote the post that changed things for me, and it brought my first client within a week.

What about the free course?

It's real. Two videos, how X works in 2026 and 0 to your first 100 followers, out by 7 November, no email needed. The playbook is everything after that.

What if I want a refund?

Full refund any time before delivery. After delivery, full refund within 7 days if you've watched less than 10% of it. I won't ask why.

The Attention Playbook

by Rob Hallam

Get the playbook for $149

Pre-order. You get access on 31 October.

49 more at $149, then $174

$149 now. Up $25 every 50 sales, up to $224. $249 at launch on 31 October. 1 sold. Full refund any time before then.